We launched in 2008, and last year (2011) we served over 1.2 million impressions over the course of a year. We’re making a difference in the men’s underwear space, and the reason we have thousands of pageviews a day and a steady stream of repeat visitors is because we are passionate about underwear – just can’t get enough of it actually – and it shows in the careful attention we pay to provide quality content and a cosy experience for our readers.

We welcome the support of all white briefs-friendly advertisers. We are flexible to meet your needs and budget, so contact us and tell us what your ideas are – together we can come up with something fantastic. Although we’d hate to limit it to a list, some of the types of advertising we’ve been doing includes:

• Images and banners
• Product review posts or sponsored posts
• Shout outs on Twitter

Our visitors come from all across the globe and represent a wide diversity of customers in the white briefs / tighty whities / men’s underwear market. So don’t hesitate to contact us to discuss your requirements and find out more about our rates. To receive a copy of our media kit and rate card, just fill the form below. We look forward to hearing from you.